Stories from the Social Side, edited by Jennifer Radke. Social media changes quickly and professionals are often left to fend for themselves and figure out the best way of doing things to keep their brand relevant. This collection of advice, best practices, tips, and interviews from more than thirty social media professionals allows readers the opportunity to look behind the screen and take some of the guess work out of their jobs. Includes a chapter by Nikki Abramson detailing how she’s used social media to leverage her network and build a community.